The brand transformed a literal house on Sunset Blvd. into an immersive experience with a different, delightful installation in every room: In the “dining room,” covered nearly floor to ceiling in red laquer, lipstick is on the menu. It houses lipstick stations equipped with chic coloring books in which to test out shades without covering your hand, plus stickers with the names of each shade. From there, you can head outside to one of the color-themed makeup artist cabanas to have your preferred shade applied, then head back in and take a photo of your lips in a customized Chanel photo booth; your lips then show up instantly on a screen on the other side of the room.
